We have all binge-watched Selling Sunset on Netflix, right? If you haven’t, it’s a reality show based in LA that follows gorgeous women selling gorgeous homes – with big, fat commission checks! If you’re in the real estate business, you’ve probably wondered, “What do I have to do to get my real estate career to that point?”
Here at The Real Tea on Realty, we are huge believers in the idea that small actions produce big results. It isn’t always about making these monumental moves that you believe are necessary to take your real estate career to the next level – it can all change just by switching up your daily habits.
That’s what we’re going to get into here. The most important, albeit small, things that you should do every day so you can be the winning realtor that you’re destined to be. And who knows, maybe one day you’ll get the chance to “sell sunset”, too!
Every real estate agent has the same 24-hours in their day to grow their career (yes, even you and Christine Quinn). There’s absolutely no reason why you can’t take advantage of your working hours the same as the biggest names in the real estate world do! Imitation is the highest form of flattery, so we’re going to look at these habits that successful real estate agents have so you can start making moves today.
Wake Up Early
It’s no surprise that many successful people across all industries have the habit of waking up early. Think about it: if you’re up at 6 a.m. and your competition is up at 8 a.m., you already have a 2-hour head start to your day! Those two hours can be spent planning out how your day is going to go, checking and responding to emails, or creating some content for your blog and social media accounts (more on these later!).
It’s been backed by science, too. Harvard biologist Christopher Randler conducted a study on people who woke up earlier vs. those who woke up later and found that the early birds were better positioned for career success and were more proactive.
If you are ready to start creating more time for yourself and your business by waking up earlier, leave a notepad by your bed and write out your goals for the next day before you go to sleep. This will help you stay focused and remind you what you want to achieve in those morning hours.
Here’s your wake-up call.
Interact on Social Media
Staying active on social media is crucial for anyone trying to succeed in the world today. Not only is it a great way to market yourself, but it’s also a really helpful tool for staying up to date with things that are happening in your local community – and keeping an eye on your competition.
In an interview with 8 successful realtors, 7 out of 8 said that they spend anywhere from 30-minutes to 5-hours a day working on their social media presence – blog research and writing, responding to comments and questions, sharing information their followers would love, posting updates and listings… generally just building connections!
This might sound like a lot of work, but there are ways to make interacting on social media easier. You can use software that helps you automate your posts so you can plan out a whole month of content that is published automatically, and work in some spontaneous posts when you feel the time is right. One thing that you can’t automate, however, is genuine connection – something that’s huge in the real estate world.
To foster genuine connection with your audience, respond to as many comments and tags as you can. Just a simple “thanks for the shout out!” can do wonders in making someone feel special. That little bit of recognition will assure your audience that you have a vested interest in the people who are interested in you. Think of it this way: if you were a shop owner and someone walked into your store, you would never ignore their presence! You have no idea the kind of relationship that might grow out of a simple comment on Instagram.
Successful real estate agents never have a dry pipeline because they never stop actively looking for new clients and pitching them available properties. One of the first things that you should do every morning is check your resources for new leads – keeping an eye on Mergers and Acquisitions is a great way to stay on top of corporate leads before they’re assigned. If you can, set up notifications to have new postings sent directly to your phone or email inbox.
The next thing you have to do is get on the phone – send out those leads to people you know are looking for new property. Better yet, send out the leads to people who might be looking! If you can turn someone that’s on the fence into a new client with just a quick phone call, why not do it?
Struggling with a small list of people you can call means you must be proactive about building out your list, too. These days, it’s tough to have mixers where you can sit and talk with past clients, people in your neighborhood, and other guests, but you can always set up a virtual “happy hour” and have a friend or past client invite a person or two. This can really be invaluable in developing your Sphere of Influence (SOI) and building genuine relationships with people in your community.
Check in with Past Clients
A huge win for any realtor is a past client referral. In fact, many real estate agents mainly work with clients who have been referred to them from people they have worked with before – this is how you know they’re successful! Providing the best service that you can doesn’t end when all of the paperwork is signed.
Dedicate a portion of your day to reaching out to past clients and checking in with them. Ask them how they’re settling in and if anything has come up that they have questions about. Keep an eye on things that are changing in their community – like tax revaluations, for example – and ask them if they have any questions about how it will effect the taxes they pay on their home or in their school district.
Reaching out to your clients to make sure they’re as comfortable with their big move as possible is a really easy thing for you to do and it can have a huge impact. A 10-minute phone call could prompt that client to tell their friend that’s in the market to buy or sell a house that they know an AMAZING realtor who anticipated their worries and calmed their minds every step of the way.
Research and Write Blog Content
Coming at you, LIVE from our blog to tell that this is a necessary addition to your online presence! We know that you have so much valuable information as a realtor, and it’s difficult to share all of that information on social media where things are supposed to be snippy and easy to digest.
Blogs are the perfect way to share industry knowledge with your clients – past and present – and let them know that you’ve got the know-how to be their go-to person in real estate. You can (should) write about everything from technical aspects of the industry to fun things like “Inspiration for Your Multipurpose Room”.
Blog content not only helps you show your value to the industry, but it impacts Google ranking, too. Learning the tricks of the blogging trade can help you appear on the first page of Google results when someone is searching for a real estate agent in their area. And it’s free!
If you adopt these 4 tips for being a successful realtor into your daily practices, you will see your career reach new heights, no doubt about it. Remember, it’s going to take consistency! You can’t try these things out for a few weeks and go back to your old ways because you haven’t seen results yet. Patience and hard work are the main ingredients for success.
Now, we would love to hear from you! Do you have any questions about what it takes to become a successful realtor, or have some great daily habits that you have found helpful? Let us know!