Too many agents rely on their broker’s branding to build their business. But what happens if you change brokers? Or even open your own brokerage? That’s why branding your business is crucial for long-term success. You need to promote yourself with your own real estate branding, not your brokers.

How do you create a personal brand? 

Complete your real estate agent branding in 4 quick steps:

1. Know your Client: 

Starting the branding process from your clients’ perspective will help keep your real estate agent branding focused on your clients’ needs. Don’t be that agent who tries to appeal to all buyers and sellers in your area. By trying to appeal to everyone, you’ll never stand out to anyone. 

Step 2: Get Clear on Your Offer

Ask yourself these questions on how you would serve these clients?

• Buyer or Sellers: You should specialize in one or the other, but stay flexible when your sellers are also looking to buy and vice versa. By the way, buyer/seller is not a niche by itself; it’s just the starting point to focusing on your niche.
• Specific Neighborhoods: If you have a geographic farm, that’s your niche.
• Specific Price Points: Do you focus on luxury estates, starters/fixer-uppers, or somewhere in between?
• Property Type: How about focusing on agricultural land, condos, or multifamily?

Step 3: Transform Your Offer into a Vision

Now that you have a better understanding of your offer, you can turn it into a vision. First thing is to write out your story. Why did you become a real estate agent? What is your mission? What do you do differently than other agents?

Step #4: Put Your Branding in Action

With your real estate agent branding complete, it’s time to put your brand into action. Anytime you publish, post, or otherwise contact prospects and clients, you can use your new branding.

Here are some of the ways your branding will reach your target audience:

• Your Website
• Social Media
• Mailers
• Open House Forms
• Door Hangers
• Signage
• Your Business Cards

Before long, your target audience will start to recognize your unique real estate agent branding. They’ll know what you and your brand stand for. And they’ll know how to reach you when they’re ready to buy or sell!

To learn more about creating a personal brand as an agent, make sure you check out this video.